"We were looking for a smarter, more sustainable way to manage guest room tissue — and Fox Fold nailed it.” — Patrick Tong, Director of Services, W Seattle 

A design-driven hotel needed a smarter way to cut waste and elevate housekeeping efficiency. Fox Fold delivered a modern, sustainable upgrade that staff and guests immediately embraced.

---

Results at a Glance

• Eliminated single-use plastic and cardboard waste
• Design-forward solution that fits its bold, modern hotel design
• Introduced sustainable hotel amenities that match W Seattle’s design-forward aesthetic

Explore W Hotel Seattle sustainability efforts here

---

 

Hotel Snapshot

Located in downtown Seattle, the W Seattle is a 424-room hotel known for its bold, modern design and vibrant connection to the city’s cultural core. With panoramic views and a reputation for luxury, the property continuously seeks innovative ways to enhance guest experience while meeting its sustainability commitments.

The Challenge

Traditional facial tissue comes in single-use cardboard packaging wrapped in plastic film. For W Seattle, this meant daily replacements by housekeeping and excess packaging waste that clashed with the hotel’s sustainability goals.

The team wanted a smarter solution that cut waste, reduced plastic use, and simplified housekeeping operations

The Solution

Fox Fold introduced its refillable bamboo toilet paper and facial tissue dispensers, designed to eliminate waste while offering a clean, elegant presentation. The compact format fit seamlessly into W Seattle’s rooms and supported their environmental targets by removing single-use plastics and cutting down on discarded products.