Customer Stories

Inside PM Hospitality’s Green Strategy

Operating 92 properties across luxury, lifestyle, branded, and independent hotels means every operational shift at PM Hotel Group has a wide-reaching impact. For them, those shifts are intentionally green.

At Airlie, our commitment to sustainability guides every decision we make—even down to the tissues in each guest room. That’s why we chose Fox Fold facial tissues. Their exceptional quality enhances guests’ comfort while supporting our goals to minimize waste, reduce our carbon footprint, and invest in environmentally responsible partners. Together, we’re delivering better hospitality, mindfully and sustainably.”

One of the first properties to adopt the system was Airlie hotel, a historic retreat in Warrenton, Virginia, known for its farm-to-table program and deep environmental ethos. For Assistant GM Michael Lizon, the decision was easy:

“At Airlie, sustainability is part of every decision we make. Switching to Fox Fold helped us cut waste without compromising the guest experience.”

The results were felt immediately: Housekeeping reported faster room resets, no more waste and storage needs shrank. Guests noticed the elevated design and premium tissue feel. 

Now, Fox Fold is expanding with more PM properties across the U.S. 

“This isn’t just a one-off win,” Butler adds. “It’s part of a broader shift in how we think about the guest room as a system—how each component contributes to waste, time, cost, and experience. Fox Fold gets that.”

With several more hotels now using the system, PM Hotel Group is showing that big change often starts with the smallest details.